Innovation Lab

10:45 – 11:45 | Everyday vs Smart Stationery: Productivity in Action

As the demand of smart stationery continues to grow, this session helps the buyers understand the difference in everyday and smart stationery through usability and functionality such as work scenarios like taking notes , weekly planning and organizing their desks. During this sessions exhibitors will discribe the products through short demos thus leading to more stand referrals.

Presenter: 
Elkos Pen Limited

12:00 – 13:00 | Writing & Paper Lab: Performance, Precision & Compatibility

This is an active engaging session where both the exhibitors and buyers are involved to test different writing instruments like Ink pens, markers, brush pens on how they perform on different paper types testing the smoothness, fluidity and dry down while understanding the compatibility.This session will help buyers make the final decisions on product selection by following up on various exhibitor stands.

Presenters:
Ittihad Paper Mill , GiGiS, Dollar Indutries

13:15 – 14:15 | Packaging in Practice: From Shelf Appeal to Checkout Performance

Exhibitors demonstrate scenarios how packaging solutions influences purchase decisions allowing buyers to understand design, usability, durability, handling and visual merchandising in retail space thus driving immediate follow-up and stand visitation.  

Presenters:
The Navigator Company, Ittihad Paper Mill , ECO Paper

14:30 – 15:30 | Retail Winners: What Drives Sales in Stationery

In this session buyers focus on top performing products from the stationery category, through demonstration the exhibitors showcase the best sellers and breakdown why they sell. The specific features which help customers pick the products while evaluating different price points and retail performance encouraging stand visitation.

Presenters: 
Hindustan Pencils, Luxor Writing Instruments 

15:45 – 16:45 | Challenger Slot – Stationery, Paper & Office Supplies

Open to all exhibitors across Paperworld & Gifts Lifestyle Middle East, this session is dedicated to highlight new product launches across the stationery, paper and office supplies categories. Writing instruments, paper products, packaging, office essentials, desk accessories and related products are all eligible. Each participant gets a short, structured demonstration slot to present their latest product directly to a buyer audience. As the final session of the day, it rewards buyers who stay with something fresh and unexpected from the show floor, creating direct curiosity and urgency for stand visits.

10:45 - 11:45 | Creative Tools Lab: Mixed Media, Ink & Colour Performance

This is a demonstrative session of different creative tools like markers, brush pens, inks and other art materials where exhibitors showcase the usability such as layering techniques, colour blending and how different tools perform on different surfaces. This helps the buyer to understand how to combine the products to get high retail value. At the end of the session the buyer is encouraged to visit exhibitor stands to understand the price and test the products.

Pesenters:
Erich Kraus, Main Paper SL , R-Gallery

12:00 – 13:00 | DIY & Craft Commercial Lab: From Creativity to Retail Product

In this session, buyers understand how DIY kits and creativity materials are postitioned for retail through practical demonstration such as how they are assembled, packaged, priced and the target customer. At the end of the session the buyer will learn how the products sell and generate repeat business driving immediate follow-up and stand visitation

Presenters: 
Hindustan Pencils , Main Paper SL , R-Gallery

13:15 – 14:15 | Gift & Presentation Masterclass: Enhancing Product Value

The session where buyers learn through demonstration of products being transformed from the ordinary look to premium, high value item. The buyers understand how packaging and presentation influence customer desisions, the before and after impact is immediately convincing thus driving immediate follow-up to exhibitor stands.

Presenter: 
GiGiS 

14:30 – 15:30 | Sustainability in Stationery: Eco Products, Materials & Retail Opportunity

This session invites paper manufacturers, traders, and packaging experts from across the MENA region to come together for a meaningful conversation about the future of our industry. As the global market shifts and the demand for sustainable, locally made solutions rises, there’s never been a better time to collaborate. We’ll explore how working together—while navigating regulations, meeting customer expectations, and scaling regional capabilities—can help us build a stronger, more competitive paper and packaging ecosystem rooted in the MENA region.

Presenter: 
ECO Paper 

15:45 – 16:45 | Challenger Slot – Creative Tools, Gifting, Lifestyle & Sustainability

Open to all exhibitors across Paperworld & Gifts Lifestyle, this session is dedicated to highlight new product launches across creative tools, gifting, lifestyle and sustainability categories. Arts & crafts, DIY kits, gift products, lifestyle accessories, eco-friendly materials, sustainable packaging, and related innovations are all eligible. Each participant gets a short, structured demonstration slot to present their latest product to the visitors. As the final session of the day, it rewards buyers who stay with something fresh and unexpected from the show floor, creating direct curiosity and urgency for stand visits.

10:45 – 11:45 | Performance Lab: Best-Selling Products Under Pressure

By this day the buyer is aware of the product categories from day 1 and 2 and now they have to make their final decisions on what products are worth stocking. In this session products are tested for durability, usability and performance for the buyers to understand why they are the best sellers there after following up with the exhibitors. 

Presenters: 
Luxor, Flex Office , Hindustan Pencils

12:00 – 13:00 | Workspace & Organisation Solutions in Action

A live demo session involving workspace organisation tools and systems showcasing how corporate, home office product retailers and office supply buyers can organise their work spaces through practical solutions showcased before and after changes. This helps buyers make better purchasing decisions, thus directing traffic through stand referrals.

Presenter: 
Kangaro Industries

13:15 – 14:15 | From Standard to Premium: Personalisation & Product Transformation

A live demo session highlighting how branding, packaging and customization techniques transform stationery products like note books, pens and gifting items into premium, high-margin products. This session helps gift and premium stationery buyers, corporate gifting managers understand the importance of personalization and customization to increase product retail price. This encourages buyers to follow up and thus increasing stand visitation.

Speakers: 
Luxor International , Elkos Pens Limited

14:30 – 15:30 | Visual Merchandising in Action: Building High-Impact Retail Spaces

At this point the buyer knows what products they are sourcing and have made their sourcing decisions and now thinking of how to implement. In this session buyers learn how product zoning, display structure and visual storytelling help in boosting sales while giving them tools to maximise the return on the products they've sourced at Paperworld Middle East. This immediately drives follow-up and stand visitation.

Presenter: 
Main Paper SL

15:45 – 16:30 | Closing Showcase: Ones to Watch & Best of Innovation Lab

This is the finale of the entire 3 day journey where buyers have been through discovery, innovation and decision-making. This session brings it all together, new exhibitors get their moment in front of the biggest audience of the entire show, the most impactful products from across all 3 days are chosen based on how much engagement they generated and the best performers earn their place. The session creates urgency as buyers who haven't visited certain stands feel compelled to go, thus driving a final wave of stand visits right when exhibitors need it the most.