Toys, games and baby lifestyle products.
Continuing to uncover, unite and build the Middle East’s industry for toys and all other products for kids, Playworld Middle East is the only trade exhibition in the region of its kind. As a Show Highlight Pavillion at Paperworld Middle East, the exhibition will take place again in from 18 - 20 March 2019. The 2018 edition welcomed a combined audience of 7,179 trade visitors from 90 countries.
Most international brands are represented locally in Dubai since most of the toys in the GCC and other “difficult-to-reach” markets are routed from the UAE. Also for new brands and products, the exhibition has proven to be a great platform to enter the Middle East market for toys and games, a market which is becoming increasingly mature and better regulated.
Current and past exhibitors & brands
High chairs, cots, strollers, car seats, baby fashion, baby furniture, children's personal grooming products and cosmetics, soft toys, learning products, wooden toys
Children's furniture, children's clothing and accessories, shoes and bags, children's entertainment, travel and holidays
Board games, video and computer games, cartoon characters and accessories, musical instruments, magic sets, joke products, collecting kits, licensors
Tricyles, scooters, skateboards, sports toys, outdoor toys, outdoor playground equipment, kindergarden and playground equipment
Baby dolls, plush toys, play houses, dolls' clothing and accessories, puppets, super-hero toys and action figurines
Model kits, building blocks, mechanical toys, electronic and battery operated toys, electronics for children (radios, stereos, clocks), recorded music (CDs, cassettes), radio controlled kits and cars, car tracks and accessories
Balloons, party decorations and accessories, fancy dress/costumes