Paperworld Middle East - Playworld Village key visual

Playworld Village

Toys, games and baby lifestyle products.

Continuing to uncover, unite and build the Middle East’s industry for toys and all other products for kids, Playworld Middle East is the only trade exhibition in the region of its kind. As a Show Highlight Pavilion at Paperworld Middle East. 

Most international brands are represented locally in Dubai since most of the toys in the GCC and other “difficult-to-reach” markets are routed from the UAE. Also for new brands and products, the exhibition has proven to be a great platform to enter the Middle East market for toys and games, a market which is becoming increasingly mature and better regulated.


toy tiger in playworld village at paperworld middle east
Product Groups include everything such as toys and games, baby, infant & pre-school products and toys, children's lifestyle products, bicycles and sport equipment, dolls, models and electronics as well as party items among other things.
baby toys in playworld village at paperworld middle east

High chairs, cots, strollers, car seats, baby fashion, baby furniture, children's personal grooming products and cosmetics, soft toys, learning products, wooden toys

childrens toys in playworld village at paperworld middle east

Children's furniture, children's clothing and accessories, shoes and bags, children's entertainment, travel and holidays

Paperworld Middle East - Playworld Toys and games

Board games, video and computer games, cartoon characters and accessories, musical instruments, magic sets, joke products, collecting kits, licensors

toy car in playworld village at paperworld middle east

Tricyles, scooters, skateboards, sports toys, outdoor toys, outdoor playground equipment, kindergarden and playground equipment

Dolls in playworld village at paperworld middle east

Baby dolls, plush toys, play houses, dolls' clothing and accessories, puppets, super-hero toys and action figurines

toy motorbike in playworld village at paperworld middle east

Model kits, building blocks, mechanical toys, electronic and battery operated toys, electronics for children (radios, stereos, clocks), recorded music (CDs, cassettes), radio controlled kits and cars, car tracks and accessories

Balloons in playworld village at paperworld middle east

Balloons, party decorations and accessories, fancy dress/costumes

Past visitors to Playworld include

Amazon, UAE
Babygrow Fzc, UAE
City Toys, Saudi Arabia
Gulf Toys Centre, UAE
Hamleys, UAE
Landmark Group, UAE
Liro Toys Company, Iran
Little Thinkers, UAE
Majid Al Futtaim, UAE
Mumso, UAE
Mumzworld, UAE, UAE
One Shop Toys, Pakistan
Rainbow Toys, Iraq
The Baby Boutique, UAE
The Toy Store, UAE
Toy and Story, Saudi Arabia
Toy Triangle, UAE
Toyland, Saudi Arabia

Exhibitor List

Lucky child baby clothes at paperworld middle east

Lucky Child

Lucky Child is the Russian clothing brand created in 2010. We make beautiful and high-quality clothes for 3 year old babies and also for babies who have just been born. We are one of the top 3 baby clothes brands in Russia. We have opened 8 factories and produced more than 36 collections already. We have the best technologists and designers in our team. 

Visit their website
Nara Global Product Paperworld Middle East

Nara Global

For more than 40 years Nara has been pioneering the manufacturing of quality children's toys, games and modelling clayin. 

Visit their website

How to get involved

Paperworld Middle East - Exhibition Grounds

Exhibiting at the show

Paperworld Middle East provides an ideal platform to promote your products, brands and company at a globe stage. Secure a stand and display your products to 9000+ visitors.

Paperworld Middle East - Getting there

Visiting the show

Paperworld Middle East serves as a global serving platform for buyers to source products from over 30 counties under one roof over the span of 3 days.